The founder had built a strong product and a strong team. On LinkedIn, very little of that was visible.
Her profile was outdated, posting was inconsistent, and the platform wasn’t bringing in business. We took over her LinkedIn presence to help the right people discover her work and give them a reason to start a conversation.
We started by making her expertise visible.
Before writing, we needed to understand her product, her category, and the perspective she brought to it. That research shaped the profile, the content, and the people we focused on reaching.
We rebuilt her positioning around who she actually was and where her expertise could contribute to the conversations happening in AI and privacy.
What we put in place
- A complete profile and positioning rebuild.We made it clear what she was building, who it served, and why her experience mattered.
- Category research and a distinct point of view.We studied the market and developed ideas that connected her expertise to the issues her audience cared about.
- Original IP and timely content.We developed original perspectives alongside posts responding to live developments in AI and privacy, giving people reasons to follow her and return to her work.
- Full LinkedIn management and relevant engagement.We managed publishing and participated consistently in conversations with people in her field.
- A structured outbound approach.We paired content and visibility with deliberate outreach to relevant people, creating another route to qualified conversations.
What changed in 45 days
- 400,000+ weekly impressions, bringing her work to a substantially wider audience.
- 45 highly qualified calls booked, averaging roughly one a day.
- Enterprise demos from companies that discovered her and reached out directly.
- Investor meetings, even though the company wasn’t actively raising.
- Inbound media invitations, including podcasts.
The opportunities came through both inbound interest and structured outreach. LinkedIn had become a source of customer, investor, and industry conversations for a founder who previously had no pipeline from the platform.
Enquiries from around the world
Her growing presence opened conversations with people beyond her existing network, bringing international interest to the business.
