Services

Our services

We help B2B companies grow through founder and employee led content across LinkedIn and X.

Paxo, the Paragon Labs penguin, juggling building blocks

Impressions generated

Clients served

In revenue delivered

Trusted by founders & execs backed by and working with

  • Combinator
  • EY
  • American Express
  • Google
  • NVIDIA
  • Amazon
  • Adobe
  • PepsiCo
  • OpenAI
  • WeWork
  • techstars_
  • HubSpot

01LinkedIn

LinkedIn Personal Branding

Build a reputation that brings you business.

We help B2B founders turn their expertise into content that earns trust, reaches the right people, and gives potential clients a reason to start a conversation.

Built for founders selling to businesses.

3M+ImpressionsWealth management

  • Your prospects often look you up before they speak to you. We make sure they find a clear point of view, evidence of your expertise, and a reason to take you seriously.

  • If your customers, decision-makers, and industry peers are active on LinkedIn, this is the place to focus.

What we handle

  • 01

    Positioning & profile

    Make your profile communicate what you do and why it matters.

  • 02

    Research & strategy

    Find relevant topics and distinctive angles through audience, industry, and competitor research.

  • 03

    Content & design

    Turn your knowledge into original posts, graphics, and carousels.

  • 04

    Publishing & engagement

    Manage posting, thoughtful comments, and relevant connection requests.

  • 05

    DM outreach & appointment setting

    Start conversations with relevant prospects, follow up thoughtfully, and move qualified interest towards booked calls.

  • 06

    Reporting

    Review performance and refine the approach.

LinkedIn content performance: 3,537,255 impressions, up 302.6%

Real results · Wealth management

  • 3M+Impressions
  • WeeklyQualified discovery calls
  • 7 monthsInto the partnership
★★★★★
“They function less like a vendor and more like an extension of our marketing team.”
Founder · Wealth management
Read the case study

Everything included

You bring your experience to our regular calls and approve the content. We manage the work from there.

  • Profile optimisation and positioning
  • Industry, audience, and competitor research
  • Content strategy built around your expertise
  • Original IP creation
  • 20 posts per month, including graphics and videos
  • Daily engagement and relevant network growth
  • Targeted outreach to start business conversations
  • Regular content interviews and strategy calls
  • Performance reporting and ongoing refinement
  • A dedicated account manager, with our founders leading strategy

02LinkedIn + X

LinkedIn + X Personal Branding

Build your presence across the conversations that matter.

We help founders get known across LinkedIn and X through original content, a consistent point of view, and active participation in their industry.

Built for founders in AI and tech.

640K+LinkedIn impressionsVoice AI · YC-backed

  • Your audience spans buyers, builders, founders, and investors. Their conversations happen in different places, and being part of those conversations creates more ways for people to discover your company.

  • This service fits founders who want to build credibility with business decision-makers on LinkedIn while developing a presence among the technical communities and industry voices active on X.

What we handle

  • 01

    Positioning & strategy

    A clear direction for your personal brand across both platforms.

  • 02

    Complete LinkedIn management

    Profile optimisation, posts, graphics, publishing, comments, and connection requests.

  • 03

    Dedicated X content

    Original posts, threads, and timely perspectives shaped for the platform.

  • 04

    Engagement & distribution

    Participate in relevant conversations and build relationships across both channels.

  • 05

    DM outreach & appointment setting

    Start conversations with relevant prospects, follow up thoughtfully, and move qualified interest towards booked calls.

  • 06

    Reporting

    Review content performance, outreach conversations, and booked calls to refine the approach.

LinkedIn analytics: 534,743 cumulative impressions, up 243%
LinkedIn follower growth to 25,698 total followers
535,701 impressions, 73% out-of-network, 5,560 social engagements

Real results · Voice AI · YC-backed

  • 640K+LinkedIn impressions
  • 18K → 25KFollower growth
  • 40K+First tweet, reposted by Paul Graham
★★★★★
“They took the time to understand what we do at Cekura, and the posts sound like us. A few have gone viral.”
Team Cekura · SF
Read the case study

Everything included

One team manages both platforms, drawing on your insights and adapting the writing to each. You approve everything before it goes live.

  • Everything in the LinkedIn plan, plus:
  • X profile optimisation and platform strategy
  • 2–3 posts per day on X
  • Original posts, threads, and quote posts
  • Daily engagement with relevant founders, buyers, and industry voices
  • Coordinated content planning across LinkedIn and X
  • Outreach and DM management on X
  • Performance tracking across both platforms

Compare plans

Compare the Two Plans

Content, engagement, and account management for LinkedIn and X.

What’s includedLinkedIn$3,000/monthLinkedIn + X$4,000/month
Built forBuilt for founders selling to businesses.Built for founders in AI and tech.
PlatformsLinkedInLinkedIn + X
Profile optimisation and positioningLinkedIn and X
Industry, audience, and competitor research
Original IP creation
LinkedIn posts, including graphics and videos20 per month20 per month
Posts on X: original posts, threads, and quote posts2–3 per day
Daily engagement and relevant network growthAcross both platforms
Targeted outreach and DM managementLinkedInLinkedIn and X
Regular content interviews and strategy calls
Performance reportingAcross both platforms
A dedicated account manager, with our founders leading strategy
Both begin with a three-month engagement. We quote separately for multiple co-founders, team-wide programmes, and Done With You support.Book a callBook a call

Testimonials

What our clients say

Founders and teams we work with, in their own words.

01 / 06
Paxo the penguin writing with a quill
Client review ★★★★★

They took the time to understand what we do at Cekura, and the posts sound like us. A few have gone viral.

Review byTeam CekuraSF

Getting started

Here’s how we work

Your brand should sound like you and show how well you know your work. We get to know you, then take the strategy, writing, and day-to-day execution off your plate.

  1. 0130 mins

    Discovery call

    We talk about your business, what you want to be known for, and whether we’re the right team to help. If it feels like a good fit and you’re ready, we take it from there.

  2. 0290–120 mins

    Onboarding call

    This is where we get to know you properly. Your story, your expertise, the opinions you stand by, and the things you’d never say. You’ll do most of the talking.

  3. 0330 mins, weekly

    Weekly calls

    We handle the research, writing, design, publishing, and engagement. You review the content, give us the go-ahead, and get back to running your business.

Paxo the penguin wearing a headset

FAQ

Frequently asked questions

Yes. Research is a significant part of our work. We study your product, customers, competitors, and industry before developing the strategy. Your input helps us understand the nuances, and we work closely with you to make sure the content holds up in front of people who know the subject.

We pay attention to how you explain things, the opinions you hold, and the experiences behind them. Onboarding, calls, written inputs, and your feedback help us develop your voice. You review every post before it goes live, and we keep refining the writing as we get to know you.

Expect a 90–120 minute onboarding call when we start, followed by regular weekly conversations and time to review drafts. Some clients prefer talking through their ideas; others send written notes or voice messages through Slack. We work around what comes naturally to you.

We set up a shared Slack channel and schedule onboarding. The next 7–10 days are dedicated to research, positioning, brand voice, content strategy, and profile optimisation. We then prepare the first posts for your approval. Your monthly delivery cycle begins with the first published post.

Yes. Sakshi and Chahak personally lead the foundational research and strategy. Our writers, designers, and account managers work alongside them to deliver the content and manage your day-to-day presence.

Reach and engagement can change within the first few weeks. Qualified enquiries and business opportunities depend on your starting point, audience, offer, and sales cycle. We track who the content is reaching and the conversations it creates, alongside impressions and follower growth.

LinkedIn Personal Branding is $3,000 per month, and LinkedIn + X Personal Branding is $4,000 per month. Both begin with a three-month engagement. We quote separately for multiple co-founders, team-wide programmes, and Done With You support.

Something else? Book a call

Paragon Labs

  • Research
  • Strategy
  • Content
  • Growth

Tell us what you’re building.

We’d love to understand your business and talk about what we could do together.

Book a call
PARAGONLABS.CO LINKEDIN & X FOR B2B AI

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