The company already had a strong product and industry recognition. But its LinkedIn presence wasn’t giving enterprise buyers enough visibility into that credibility or generating the pipeline the team wanted.
Our job was to make its expertise more visible and give decision-makers a clearer reason to consider the business.
We built the content around authority the company had already earned.
We brought those strengths into its positioning and content, making sure the account communicated the depth enterprise buyers would expect from a potential partner.
What we focused on
- Positioning for enterprise buyers.Made the company’s expertise and relevance clear to the people evaluating businesses like theirs.
- Original IP.Developed distinctive ideas grounded in the company’s category knowledge, giving its audience something valuable to engage with and remember.
- Content built for reach and relevance.Used strong hooks and shareable formats to bring substantive ideas to a wider audience, with particular attention to decision-makers.
- Full LinkedIn management.Brought strategy, content, publishing, and engagement together into a consistent presence.
The results
- 3M+ impressions generated.
- 300–400 likes per post consistently, with sustained engagement from the right audience.
- Enterprise deals closed with EY, WeWork, American Express, and Adobe.
The company’s LinkedIn presence began to reflect the credibility it had already built in its industry, bringing that expertise to a wider audience and supporting conversations with major enterprise buyers.
