The profile was already active. The challenge was getting the content seen.
Despite holding a senior leadership role at PepsiCo, the client’s posts had generated only around 3,000 impressions over 46 days. Their LinkedIn visibility had plenty of room to catch up with their professional experience.
Before we started
- Approximately 3,000 impressions across 46 days.
- An active profile with limited reach.
- Content that was struggling to gain traction.
15 days into working together
The account reached 400,000+ impressions, with posts gaining traction and relevant people connecting with the client.
This came from just six published posts.
The content
- 6 posts published
- 4 viral posts
- 2 mega-viral posts
The difference was visible within the first ten days: a profile that had struggled to reach people was now attracting substantial attention and relevant connections.
For a senior leader with years of experience to draw from, it was a strong start to building a public presence around that expertise.
