About us
Marketing is moving fast, but we keep coming back to something quite human: you’re more likely to trust a company when you know the people behind it.
Combinator
OpenAI
What we do
Their ideas give you something to follow. Their experience gives you a reason to listen. And over time, you begin to understand what makes their company worth your attention.
At Paragon Labs, we help B2B companies grow through founder and employee-led content across LinkedIn and X. We work closely with founders and their teams to build a presence that reflects what they know, what they stand for, and where they’re taking the business.
The founders
Co-founder · CEO
Sakshi has spent over 5 years building an audience, a business, and a career through content. Today, more than 65,000 people follow her across social platforms. She brings that firsthand experience to Paragon Labs, leading strategy, growth, and GTM. Her work starts with understanding where a client wants to take their company, then figuring out how their voice can help them get there.
Connect on LinkedIn
Co-founder · COO
Chahak leads research and content at Paragon Labs. Before shaping a client’s voice, she spends time understanding how they think: the experiences behind their opinions, the decisions behind their business. She builds the editorial strategy and works closely with our writers and account managers to ensure quality execution.
Connect on LinkedInWhy we do it
We’ve built Paragon Labs around work we care about personally. We love the conversations where a passing remark becomes an idea worth developing, or a founder shares a perspective we haven’t heard anywhere else.
We want our clients to feel proud of what goes out under their names, and to see it create opportunities for the companies they’re working so hard to build.
Testimonials
Founders and teams we work with, in their own words.
They took the time to understand what we do at Cekura, and the posts sound like us. A few have gone viral.
Case studies
Voice AI · YC-backed640K+LinkedIn impressions18K → 25K Follower growthRead the case study
Founder · software184K+Impressions in his first 10 posts3 Posts over 30K impressionsRead the case study
B2B AI & Privacy45Qualified calls in 45 days400K+ Weekly impressionsRead the case study
B2B podcast agency380K+Impressions in 30 days5 Relevant B2B callsRead the case study
Wealth management3M+ImpressionsWeekly Qualified discovery callsRead the case study
Senior Director, PepsiCo400K+Impressions in 15 days~3K Impressions in the 46 days beforeRead the case study
B2B · Brandon Hall Gold Award3M+Impressions generated300–400 Likes per postRead the case study
FAQ
Yes. Research is a significant part of our work. We study your product, customers, competitors, and industry before developing the strategy. Your input helps us understand the nuances, and we work closely with you to make sure the content holds up in front of people who know the subject.
We pay attention to how you explain things, the opinions you hold, and the experiences behind them. Onboarding, calls, written inputs, and your feedback help us develop your voice. You review every post before it goes live, and we keep refining the writing as we get to know you.
Expect a 90–120 minute onboarding call when we start, followed by regular weekly conversations and time to review drafts. Some clients prefer talking through their ideas; others send written notes or voice messages through Slack. We work around what comes naturally to you.
We set up a shared Slack channel and schedule onboarding. The next 7–10 days are dedicated to research, positioning, brand voice, content strategy, and profile optimisation. We then prepare the first posts for your approval. Your monthly delivery cycle begins with the first published post.
Yes. Sakshi and Chahak personally lead the foundational research and strategy. Our writers, designers, and account managers work alongside them to deliver the content and manage your day-to-day presence.
Reach and engagement can change within the first few weeks. Qualified enquiries and business opportunities depend on your starting point, audience, offer, and sales cycle. We track who the content is reaching and the conversations it creates, alongside impressions and follower growth.
LinkedIn Personal Branding is $3,000 per month, and LinkedIn + X Personal Branding is $4,000 per month. Both begin with a three-month engagement. We quote separately for multiple co-founders, team-wide programmes, and Done With You support.
Something else? Book a call
Tell us what you’re building.
We’d love to understand your business and talk about what we could do together.
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