Launching a podcast production agency meant entering a market where buyers already had plenty of options. The founder needed to become known for her expertise and give potential clients a reason to consider her agency.
We built her LinkedIn positioning, content strategy, research process, and founder voice from scratch.
We started with the conversations her buyers were already having.
Our research focused on what mattered to the B2B companies she wanted to work with: the questions they were asking, the ideas they were engaging with, and the discussions where her experience could add something useful.
That gave us a clear editorial direction. Her expertise in B2B podcasting became the foundation of the content, with each idea developed around its relevance to potential buyers.
What we focused on
- Clear positioning.Established what she wanted to be known for and why that expertise mattered to B2B companies investing in podcasts.
- Research grounded in buyer conversations.Studied what her target audience was already discussing to identify useful topics and compelling angles.
- A recognisable founder voice.Developed a way of writing that reflected her perspective and made her expertise accessible.
- Content with a specific audience in mind.Chose ideas for their ability to attract potential customers and relevant industry attention.
The results
- 380K+ impressions starting from zero.
- 5 highly relevant calls with B2B companies matching her ideal customer profile.
- Engagement from senior leaders at HubSpot, Diary of a CEO, and leading B2B podcast companies.
- A repost from a growth leader at an agency working with Adobe, PepsiCo, Morgan Stanley, Audible, and Atlassian.
- Continued growth in relevant inbound interest and profile visibility.
The reach put her work in front of people with a reason to care about it. Prospective buyers were starting conversations, and established people in the industry were engaging with and sharing her ideas.
For a new agency, that meant an early opportunity to build relationships and earn consideration in a crowded market.
