For B2B AI founders and teams

Founder and employee-led content for B2B AI companies

Paragon Labs is the ROI-focused LinkedIn ghostwriting and management company that turns you into the most recognised voice in your category, builds a reputation that attracts the right buyers, and generates qualified leads.

Paxo, the Paragon Labs penguin, riding a paper plane
Impressions generated
Clients served
In revenue delivered

Trusted by founders & execs backed by and working with

  • Combinator
  • EY
  • American Express
  • Google
  • NVIDIA
  • Amazon
  • Adobe
  • PepsiCo
  • OpenAI
  • WeWork
  • techstars_
  • HubSpot

How we work

Here’s how we work

Your brand should sound like you and show how well you know your work. We get to know you, then take the strategy, writing, and day-to-day execution off your plate.

Paxo the penguin holding a compass
  1. Step0130 mins

    Discovery call

    We talk about your business, what you want to be known for, and whether we’re the right team to help. If it feels like a good fit and you’re ready, we take it from there.

  2. Step0290–120 mins

    Onboarding call

    This is where we get to know you properly. Your story, your expertise, the opinions you stand by, and the things you’d never say. You’ll do most of the talking.

  3. Step0330 mins, weekly

    Weekly calls

    We handle the research, writing, design, publishing, and engagement. You review the content, give us the go-ahead, and get back to running your business.

Our process

The process behind the results

From getting to know your industry to getting your ideas in front of the right people, here’s the work we do every week to build your brand.

Paxo the penguin studying a plan

Step 01 / 09

Illustration for Research

Research

We dig into your industry, audience, and competitors to find the conversations you should be part of and the perspective you can bring.

  • ChatGPT
  • Origami
  • In-house system

Case studies

Results Our Process Has Generated

01 / 07
Voice AI · YC-backedFollowers: 18K → 25K

640K+

LinkedIn impressions

How we helped Cekura generate 640K+ LinkedIn impressions and book demos through founder-led content

Read the case study

Want results like these? Book a call

Results

Take a sneak peek at our clients’ dashboards

01 / 14

4,189,792 impressions over ten months

Testimonials

What our clients say

Founders and teams we work with, in their own words.

01 / 06
Paxo the penguin writing with a quill
Client review ★★★★★

They took the time to understand what we do at Cekura, and the posts sound like us. A few have gone viral.

Review byTeam CekuraSF

Services & pricing

Our services and pricing

We help B2B companies grow through founder and employee led content across LinkedIn and X.

Both begin with a three-month engagement. We quote separately for multiple co-founders, team-wide programmes, and Done With You support.

LinkedIn

LinkedIn Personal Branding

Built for founders selling to businesses.

$3,000/month

  • 20posts a month
  • Dailyengagement
  • 1account manager

Build a reputation that brings you business.

What we handle

  • Positioning & profile
  • Research & strategy
  • Content & design
  • Publishing & engagement
  • DM outreach & appointment setting
  • Reporting
Everything included
  • Profile optimisation and positioning
  • Industry, audience, and competitor research
  • Content strategy built around your expertise
  • Original IP creation
  • 20 posts per month, including graphics and videos
  • Daily engagement and relevant network growth
  • Targeted outreach to start business conversations
  • Regular content interviews and strategy calls
  • Performance reporting and ongoing refinement
  • A dedicated account manager, with our founders leading strategy

About us

The people behind Paragon Labs

Marketing is moving fast, but we keep coming back to something quite human: you’re more likely to trust a company when you know the people behind it.

  • 01Research and strategyRooted in your industry, your customers, and your team’s expertise.
  • 02Writing and creative directionGiving each person a distinct, recognisable voice.
  • 03Distribution and engagementPutting those voices in front of the people you want to reach.
  • Paragon Labs

    Portrait of Sakshi Tyagi

    Sakshi Tyagi

    Co-founder · CEO

    Over 5 years building an audience, a business, and a career through content, with more than 65,000 followers. Leads strategy, growth, and GTM.

    LinkedIn
  • Paragon Labs

    Portrait of Chahak Kansal

    Chahak Kansal

    Co-founder · COO

    Leads research and content. Builds the editorial strategy and works closely with our writers and account managers.

    LinkedIn
Paxo the penguin wearing a headset

FAQ

Frequently asked questions

Yes. Research is a significant part of our work. We study your product, customers, competitors, and industry before developing the strategy. Your input helps us understand the nuances, and we work closely with you to make sure the content holds up in front of people who know the subject.

We pay attention to how you explain things, the opinions you hold, and the experiences behind them. Onboarding, calls, written inputs, and your feedback help us develop your voice. You review every post before it goes live, and we keep refining the writing as we get to know you.

Expect a 90–120 minute onboarding call when we start, followed by regular weekly conversations and time to review drafts. Some clients prefer talking through their ideas; others send written notes or voice messages through Slack. We work around what comes naturally to you.

We set up a shared Slack channel and schedule onboarding. The next 7–10 days are dedicated to research, positioning, brand voice, content strategy, and profile optimisation. We then prepare the first posts for your approval. Your monthly delivery cycle begins with the first published post.

Yes. Sakshi and Chahak personally lead the foundational research and strategy. Our writers, designers, and account managers work alongside them to deliver the content and manage your day-to-day presence.

Reach and engagement can change within the first few weeks. Qualified enquiries and business opportunities depend on your starting point, audience, offer, and sales cycle. We track who the content is reaching and the conversations it creates, alongside impressions and follower growth.

LinkedIn Personal Branding is $3,000 per month, and LinkedIn + X Personal Branding is $4,000 per month. Both begin with a three-month engagement. We quote separately for multiple co-founders, team-wide programmes, and Done With You support.

Something else? Book a call

Paragon Labs

  • Research
  • Strategy
  • Content
  • Growth

Tell us what you’re building.

We’d love to understand your business and talk about what we could do together.

Book a call
PARAGONLABS.CO LINKEDIN & X FOR B2B AI

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